OFFLINE is a cycling brand which I brought to life for my bachelor thesis at University of Applied Sciences, Mainz. The branding includes: logo, flyers, posters, website (coding), social media, merchandise and cycling apparel. Using all these media, OFFLINE is supposed to build a cycling community within the city of Mainz, Germany ( and beyond it’s borders) as the road cycling community isn’t really well represented here. Whilst creating all the design, I also organised a first group ride to bring people together. These events will happen to take part several times from now.